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Zoo Logic

Oct 15, 2020

American Humane’s new groundbreaking documentary, Escape from Extinction, narrated by Academy Award winner Helen Mirren, showcases the critical efforts certified zoos and aquariums are undertaking to preserve millions of species on the verge of disappearing forever. As the first pro-zoo-and-aquarium documentary of its kind, the film takes viewers on a dramatic trip around the world and through time to explore the roots of the wholesale disappearance of species in our forests and oceans, described by scientists and journalists as a “Sixth Mass Extinction.”

Importantly, however, the film also shows people that there is hope as animal experts, conservationists, animal scientists, veterinarians, bioethicists and others at leading zoological organizations across the globe work feverishly to pull endangered and disappearing species back from the brink. The making of this 90-minute film took many years, passion, and tens of thousands of miles of travel.

From the producers: 

About American Humane

Founded in 1877, American Humane is the country's first national humane organization. For 142 years, the nonprofit has pioneered many of the humane protections we have come to take for granted and today works to save, shelter, feed, and improve the lives of some one billion animals around the world.  With 91 cents of every dollar spent going directly to programs, American Humane has earned Charity Navigator’s highest “Four-Star Rating,” has been named a “Top-Rated Charity” with an “A” rating by both the American Institute of Philanthropy’s CharityWatch and Great Nonprofits, and was awarded the gold level seal from GuideStar USA. The organization has also earned the Independent Charities Seal of Excellence, was awarded inclusion on Better Business Bureau’s prestigious Wise Giving Alliance Accredited Charities list and was designated as a “Best Charity” by Consumer Reports. For more information about American Humane’s lifesaving work, please visit


About MRB Productions

MRB Productions brings inventive stories and inspired imagery to media platforms around the world. Whether producing a commercial, a feature film, television, digital, live sports or an award show, MRB evolves to embrace a project’s specific needs. We are passionate about what we do and committed to being exceptional. MRB’s most recent feature, All I Wish, with Sharon Stone, Tony Goldwyn & Ellen Burstyn, is currently streaming. Our documentary, Back to Life, premiered on ABC and is currently on Amazon Prime. MRB’s latest films, all festival darlings, are available on streaming platforms. These include The Night Stalker with Lou Diamond Phillips, The Truth About Emanuel with Jessica Biel, & Grassroots with Jason Biggs. In Television, MRB has a decade of experience producing the pre-taped segments and VIP program for ESPN’s ESPY Awards, in addition to producing the Hero Dog Awards for the Hallmark Channel. Additional TV projects include two seasons of the mockumentary comedy show Free Radio on VH1 and Comedy Central and the Webby award-winning series, The Confession, starring Kiefer Sutherland. MRB is also known for sports programming for the Longhorn Network. MRB’s commercial repertoire includes a longstanding relationship with Mattel and collaborations with Periera & O’Dell, Saatchi & Saatchi, and Publicis, for clients such as McDonald’s, Pepsi, Mattel, Lay’s, Foot Locker, Samsung, Nerf, NHL, Smirnoff, Wal-Mart, and University of Phoenix. In the video game space, MRB partners with Ubisoft to produce the Just Dance Kids series. For more information, please visit


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